Together with PR agency, 1Milk2Sugars, I had the pleasure of designing Reitman's "Really You" brand activation event. An industrial and gallery experience at 99 Sudbury, hosted the perfect venue for showcasing installation pieces of Reitman's tops and jeans. This balloon-themed top story was both a challenge and a huge WOW factor!
Balloon Interaction Installation
1Milk2Sugars, came up with the concept of hanging tops by huge balloons. They commissioned Olive Studio to make it happen! Hanging a sequence of branded coloured helium balloons from Balloons on Bloor was both a weight challenge and a spacing challenge. Attaching balloons with fishing line from the 25ft ceiling proved to be a job for one not of the faint of heart! Subsequently, each balloon got properly weighted with one top and appeared to float in a row. I silently feared our guests would try to remove the tops, but luckily no one did! lol
3 Reitmans mannequins flanked the entrance-way, featuring their top-selling products. The light-up stands helped bring focus to them too!
White and black decals were installed around the perimeter of the space in typical gallery format. This encouraged guests to walk around the room, engaging with the installations and trying product samples.
Brand Activation: A Denim Story
My most favourite installation was, of course, this fun and 3-D denim story. Again, hanging from the ladder, we hung and sculpted Reitmans jeans from the ceiling to create an artsy, dramatic and modern display. This display encouraged guests to Instagram the product and fully engage by walking 360 degrees around it.
All in all, I would say this social media event was a huge success! Thank you to 1Milk2Sugars and Reitmans for having us help put your vision to life!
xx - april
Together with PR agency, 1Milk2Sugars, I had the pleasure of designing Reitman’s “Really You” brand activation event. An industrial and gallery experience at 99 Sudbury, hosted the perfect venue for showcasing installation pieces of Reitman’s tops and jeans. This balloon-themed top story was both a challenge and a huge WOW factor!
Balloon Interaction Installation
1Milk2Sugars, came up with the concept of hanging tops by huge balloons. They commissioned Olive Studio to make it happen! Hanging a sequence of branded coloured helium balloons from Balloons on Bloor was both a weight challenge and a spacing challenge. Attaching balloons with fishing line from the 25ft ceiling proved to be a job for one not of the faint of heart! Subsequently, each balloon got properly weighted with one top and appeared to float in a row. I silently feared our guests would try to remove the tops, but luckily no one did! lol
3 Reitmans mannequins flanked the entrance-way, featuring their top-selling products. The light-up stands helped bring focus to them too!
White and black decals were installed around the perimeter of the space in typical gallery format. This encouraged guests to walk around the room, engaging with the installations and trying product samples.
Our very own Jean Lab was created to help guests find the pant model that’s “Really You”. Change rooms made out of denim, of course, encouraged guests to try on the right fit and then take their pair of jeans to get personally customized with iron-on decals.
A custom jean curtained change room made to “fit” of course!
A Denim Story
My most favourite installation was, of course, this fun and 3-D denim story. Again, hanging from the ladder, we hung and sculpted Reitmans jeans from the ceiling to create an artsy, dramatic and modern display. This display encouraged guests to Instagram the product and fully engage by walking 360 degrees around it.
All in all, I would say this social media event was a huge success! Thank you to 1Milk2Sugars and Reitmans for having us help put your vision to life!
Olive Studio is a documentary based photography studio, specializing in unique, intimate and off-the-beaten track weddings. Our candid shooting style allows for couples to...
Together with PR agency, 1Milk2Sugars, I had the pleasure of designing Reitman’s “Really You” brand activation event. An industrial and gallery experience at 99 Sudbury, hosted the perfect venue for showcasing installation pieces of Reitman’s tops and jeans. This balloon-themed top story was both a challenge and a huge WOW factor!
Balloon Interaction Installation
1Milk2Sugars, came up with the concept of hanging tops by huge balloons. They commissioned Olive Studio to make it happen! Hanging a sequence of branded coloured helium balloons from Balloons on Bloor was both a weight challenge and a spacing challenge. Attaching balloons with fishing line from the 25ft ceiling proved to be a job for one not of the faint of heart! Subsequently, each balloon got properly weighted with one top and appeared to float in a row. I silently feared our guests would try to remove the tops, but luckily no one did! lol
3 Reitmans mannequins flanked the entrance-way, featuring their top-selling products. The light-up stands helped bring focus to them too!
White and black decals were installed around the perimeter of the space in typical gallery format. This encouraged guests to walk around the room, engaging with the installations and trying product samples.
Brand Activation: A Denim Story
My most favourite installation was, of course, this fun and 3-D denim story. Again, hanging from the ladder, we hung and sculpted Reitmans jeans from the ceiling to create an artsy, dramatic and modern display. This display encouraged guests to Instagram the product and fully engage by walking 360 degrees around it.
All in all, I would say this social media event was a huge success! Thank you to 1Milk2Sugars and Reitmans for having us help put your vision to life!
